Close-up of a pixelated block-style text logo saying NAMING.

Here’s a small selection of naming jobs that have made it over the line. There are others where I was part of the naming development process but can’t take credit for the final selection. Tend is probably the best known.

Label for a beer named Big Bad Billy Maibock, featuring a goat character with large horns wearing a traditional German hat and holding a beer mug, surrounded by hops and an outdoor village scene with a church in the background.

A batch of traditional German beers with a twist.

Three bottles of Culley's barbecue sauces on a black background: Leveller Medium Buffalo Wing Sauce, Roof Shout BBQ Sauce, Foreman Mild Pickle Mustard.

A Christmas hot sauce collection.

Black background with white text that says 'Mānawa Bay Premium Outlets'.

A shopping destination beside a mangrove-lined estuary.

Logo for ARC, a renting company, with the word ARC in large white letters on an orange background, and the text 'a renting company' underneath.

A new concept for rental-first property development.

Unity logo with black icon and text on an orange background.

A credit union for the 21st century.

Green and white graphic of a coloured arc with the word "Landed" next to it, on a dark green background.

A programme for attracting professionals to the provinces.